Creativity is a foundational aspect of accounting. Why do we overlook that fact so often? Enter James Graham, the founder and CEO of Richtr Financial Studio. Managing finances and running a firm might be his day job, but traveling and climbing all around the world has defined James and his worldview. James knew that he wasn't going to be content working a corporate job that he wasn't passionate about, so he looked to traveling and other hobbies to help him find his way. After several expeditions that broadened his perspective, James came back to America ready to pursue accounting—with a twist. Listen to James and Jason break down the structure of firms, teams, and the power of a brand.