Tim Williams' insights on positioning for agencies and firms have been published EVERYWHERE, including The Economist and The Wall Street Journal. His book, "Positioning for Professionals," is a must-read for leaders in any industry, but it has especially valuable information for the accounting world. In this episode, Tim and Jason dive even deeper into the science of positioning, including how accounting firms can capitalize on their markets' psychology. Follow Thriveal on social media: Twitter: twitter.com/THRIVEalCPAs Instagram: instagram.com/thrivealcpas/ LinkedIn: linkedin.com/company/thriveal/ Facebook: facebook.com/THRIVEal Join the Thriveal community: thriveal.com/apply/